Making websites social media friendly

Websites are not a novelty for companies, consumers and PR pros. But from “how to create a website” to “how to adapt the website to the social media reality” there is a step.

While issues such as what kind of background, font, colors to use, how to structure the information on the website, how to attract traffic, what content to publish, and what key words to use in order for search engines to find the website were popular in the past they now remain a common “should do” and other topics emerge.

With social media the requirements for websites change. Among the most important of these is proving USER SHARING. This is in the benefit of both the visitor, who can share useful information with friends, and the company as this sharing assures “positive” visibility. This is because the information on websites is most of the time checked, approved and controlled by the organization.

Visual communication is very helpful in depicting sharing facilities. People are accustomed with logos of Twitter, Facebook and so on. So all companies should do now is to make their websites social media friendly by incorporating these “buttons” onto their websites.


Even though there are websites that have adapted themselves to these online changes, unfortunately there are still many that haven’t. I have to say “their bad” :)