Do PR pros speak social media?

There are thousands of PR pros all over the world who speak hundreds of languages. But they do have one language in common: social media. Do they?

Social media has become powerful. That’s a fact.

PR specialists worldwide have recognized the benefits social media brings in the relationship with stakeholders, be they media, customers etc. And now they use all the available tools: Facebook, Twitter, YouTube, Flicker, blogs and so on. So no matter the native language they all speak social media.


Or maybe not...The trend is new and not all PR pros have had the chance to practice social media. Moreover, technology can sometimes raise problems for senior practitioners who are not that computer literate (as Kathryn wrote).

The future looks bright however. Universities provide online PR courses, students are eager to take new media classes, senior practitioners attend trainings, and online communications specialists do their job.

In the end all of us in PR will speak social media no matter the country. Because that’s the beauty of social media: it is global and crosses cultural barriers (among others of course:))