People use Twitter no matter the age, profession, gender. The micro-blogging platform has brought both journalists and PR pros together, while offering the latter the opportunity to do media relations in real time. How come? Well, press releases, interviews, pitches and press conferences can be held on Twitter.
THE TWEET RELEASE
The tweet release is a short press release that only contains the lead - who, what, when, where, why.
Examples of such releases (below) were posted by Cristian Manafu, top blogger in Romania. He calls them “news in 140 characters” (I find the name quite appropriate:)):
• Microsoft organizes a series of workshops in March;
• The forum on Tourette has been lunched;
• Ericsson lunches a competition for students interested in developing applications.
THE TWINTERVIEW
A twinterview is an interview held on Twitter. The advantage of such approach is that journalists get the answers they need in real time (compared to an email interview for example). Moreover, it is time saving because journos do not have to commute to a certain venue (like in the case of face-to-face interviews). The real time issue also applies in case of the readers (followers) who read the ongoing interview.
Check out the first and the second twinterview in the UK.
THE TWITPITCH
Pitching stories on Twitter seems to be more efficient from journalists’ point of view (as Jeremy Porter wrote) because:
• It forces PR pros to go straight to the point because of the 140-character limit;
• It allows PR people to learn what a journalist is interested in writing about by following the journo on Twitter, thus eliminating “spam”.
THE TWEET CONFERENCE
Tweet conferences gather journos and company officials on Twitter and have similar advantages as twinterviewes.
I would say: TWEET. But be cautious, learn how to use Twitter, make sure you follow the right journos and send them appropriate (newsworthy, attractive etc) tweets.
You might be also interested in reading about @MicroPR :)
Posts
